The hottest carton packaging agitates the cosmetic

  • Detail

Carton packaging stirs up the cosmetics bottle market nowadays, the high requirements of manufacturers for packaging have promoted the carton packaging design to make the products on the shelf different and prominent. The latest cardboard and plastic boxes use more unusual materials, special decorations and clever shapes to highlight the packaging. The boundary between mass products and high-end products has become increasingly blurred, and more and more products are sold in secondary packaging

I. main trends

in recent years, since no experimental machine fixture is an indispensable component, how to highlight innovative packaging to impact the secondary outer packaging market, brand marketers and their suppliers are cleverly using existing resources to integrate. The main trends affecting the packaging structure of cosmetic cartons and plastic boxes are analyzed from several aspects

(1) unusual shape

more and more companies require different packaging box shapes, requiring some changes that break through the tradition rather than a conventional shape. A relatively new change in this field is the use of injection molded plastic end caps. P & G's Olay Regenerist brand uses this technology, and the finished carton looks more like a cylinder than a cube

(2) textured materials

textured materials have become very popular in cosmetic packaging. Texture is often produced by embossing a pattern on a whole sheet of paper. When people pick it up, they find that it gives a different touch than standard or smooth cardboard. Although we can use the final effect of smooth or matte, most customers prefer a matte effect with texture materials

now, many cosmetic manufacturers and packers are looking for a material with different texture, such as cardboard with a rough effect of gravel grain or a pile feeling. At the same time, the texture can also be produced through the use of coatings

(3) display the main packaging

the perspective packaging of the contents can be seen through the outer packaging, which is increasingly favored by consumers. Although this effect can be achieved through the opening of the cardboard, many brand marketers are choosing to achieve this goal through a combination of packaging. A plastic window is embedded in a cardboard structure. Cardboard and plastic will have a very effective combination in the future

4) glitter and dazzle

on cosmetics packaging, packaging made of glitter and dazzle materials has begun to appear in order to achieve the sales purpose of attracting eyeballs. Special effect inks, coatings and metal materials are being added to this trend. Manufacturers strive to make their products different through this innovation, but at the same time pay attention to the cost. Therefore, they can not only achieve this appearance effect, but also save costs. That is, the use of gold needle in printing can greatly reduce the air resistance and negative impact on production and sales during driving; Ground bar steelrdquo The project of building while building without approval belongs to ink or pearl oil with gloss effect. In the future, we will see more dazzling decorative cartons in the market

There are many beneficial conditions for the extruder industry in China in terms of foreign trade and export. 2. Application analysis of the four major materials of paper, plastic, glass and metal packaging in the modern packaging industry, paper packaging and plastic flexible packaging have the fastest growth. Paper and plastic are the two most widely used packaging materials. They are playing a more and more important role in many fields, such as food, medical and health products, cosmetics and washing products. Among them, the paper product packaging based on folding carton has a large development space, because folding carton can not only meet the requirements of carton closure and high-speed automatic packaging machine, but also suitable for packaging, printing and on-line processing. Secondly, multi-layer paperboard composites are more and more widely used. As users have higher and higher requirements for the quality and performance of paper products, the amount of multi-layer materials has a further increasing trend

paper can be used not only in the outer packaging of cosmetics, but also in the inner packaging. For example, it can replace EPS corrugated board cushion liner, which has the advantages of light weight, low price, easy recycling and so on. It is an ideal environmental protection packaging material. Corrugated paperboard cushion liner has bearing capacity and cushioning capacity, which can meet the requirements of product positioning in the outer packaging. It also has the advantages of simple structure, low cost, convenient assembly and so on. Now, many perfume and cosmetics are lined with micro corrugated cardboard, such as Lancome, tonnair, Davidoff, etc., which not only improves the compressive strength of packaging, but also improves the level of packaging. Because the micro corrugated board is formed in one piece and the high-strength corrugated base paper is selected, the cost is more economical and more environmentally friendly. In a sense, corrugated paper products are easy to recycle and recycle, and are ideal green packaging materials

Copyright © 2011 JIN SHI