The hottest carton packaging and flexible packagin

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Carton packaging and flexible packaging

packaging not only plays a traditional role in protecting commodities, but also plays an important role as a product publicity medium and establishing a product brand. Compared with other competing packaging, carton packaging provides brand owners with opportunities for personalized product performance and high-quality packaging and printing, making packaging products show unique sales advantages and packaging display attractiveness

the field of carton packaging and flexible packaging is an interesting and volatile field in the packaging market. This paper will analyze the differences between carton packaging and flexible packaging from the aspects of current packaging market situation and future prospects, possible market development trends, and the impact of various market developments on carton packaging and flexible packaging. So that carton suppliers can make a more accurate grasp of the needs of brand owners and retailers, and make corresponding adjustments

current market situation

in the fast moving consumer goods (FMCG) market, carton packaging and flexible packaging cover a wide range of products: almost all other processed foods except fresh food, liquid food, canned and bottled food; It also includes all non food consumer goods except durable and industrial consumer goods

for example, in the European FMCG market, about 238billion cartons and flexible packaging are used every year, of which 95billion are cartons, the rest 107billion are all plastic flexible packaging, and 36billion are paper flexible packaging, composite packaging and other small packaging. Therefore, the research on the whole European market shows that 40% of the packaging consumption is carton packaging and 45% is all plastic flexible packaging. In the remaining 15% of packaging, paper packaging accounted for 40%

for many kinds of products, the previous practice of changing packaging materials is not obvious, but it still happens from time to time, which mainly depends on the product formula. For example, in recent years, the products in the detergent market have changed from powder to tablet. The change of this formula has brought about the increase in the use of carton packaging and the decrease in the use of plastic packaging to create an ecological aluminum town

market outlook

from 2005 to 2010, the growth rate of the European carton market will reach about 1.8% per year; During this period, the growth rate of flexible packaging market will reach 1.5% ~ 2% per year

in addition to this natural growth, the growth of carton packaging will also be reflected in the following areas: easy shelf packaging, cluster packaging and display packaging. Easy to shelf packaging requires higher visual appeal to meet easy to shelf requirements, especially providing development opportunities for cardboard box and micro corrugated box packaging

another development area of carton packaging is the independent brand department. In this sector, retailers will continue to launch their own brands while competing more directly with strong brands and further understanding high-quality carton packaging, which will have a positive impact on the application of carton packaging

another major change in the packaging market is that people pay more attention to environmental issues. Therefore, the folding carton industry will have more advantages than the flexible packaging industry in the following two important environmental issues: renewable resource utilization and packaging recyclability

● the demand for carton packaging will continue to grow

● the visual appeal and display power of packaging need to be improved

● the demand for easy shelf packaging, cluster packaging and display packaging will expand

● the demand for packaging will also increase with the expansion of the retail independent brand market

● people will pay more attention to environmental issues

views and attitudes

in general, FMCG companies have a strong preference for carton packaging. The main reason is that the folding carton can provide excellent protection, and the result is the one-time protection, printability and sales attraction for the plastic industry; At the same time, the folding carton also has the characteristics of environmental protection and is suitable for various high-end products

the main factors affecting the selection of packaging are the display power of packaging, packaging cost, filling speed and sales/shelf stacking. Folding cartons can get high scores in all the above aspects, although flexible packaging has more advantages in cost. For example, many carton packaging filling production lines, such as cigarettes and detergent, have the fastest and most effective filling speed. In addition, it is well known that offset paper boxes have cost advantages in the case of frequent changes in packaging design, such as in the field of seasonal packaging and promotional packaging. The hydraulic universal testing machine is designed and manufactured according to the specifications. It is generally believed that flexible packaging has good barrier performance. However, in the semi-finished food and pet food market, more and more cartons and flexible packaging form combined packaging to provide functionality, and also provide the sales attraction of carton packaging. However, it is difficult to sell the products with flexible packaging, and the protection of the products is also poor. The environmental protection problems caused by the use of flexible packaging are also worthy of attention

cluster packaging (MP)

in addition to being used in the traditional beverage packaging and commodity packaging markets, its application range will be expanded. Cluster packaging is easy to stack, providing simplicity and efficiency for the store to sell goods. In addition, such packaging can facilitate consumers to select and carry, so it is easier to sell. With the market's increasing demand for improving the brand image, in order to emphasize the brand, cluster packaging also provides a larger printing area for high-quality printing. In addition, because the package integrates multiple products into a simple package, it is convenient for consumers to buy, thus expanding the sales volume of products

in the field of products with overall stacking strength, cardboard bundled packaging has achieved great success. However, as those new packaging types and new packaging systems quickly enter the market, it also creates opportunities for cluster packaging to enter other packaging markets

the market areas in which cluster packaging will be greatly developed include pet food, frozen food, packaged food, and listed dehydrated food. For example, bagged pet food will be packed in cardboard bundles more and more, mainly because it can provide better brand display effect and facilitate store inventory and consumer purchase

easy shelf packaging with increasing consumption will be the most important field of packaging development in the next few years. The original intention of this packaging design is not only to improve its stacking effectiveness on supermarket shelves, but also to reduce the problem of out of stock of goods caused by failure to be put on shelves in time. In recent years, the application of this kind of packaging has been growing rapidly. In the future, the application speed of this kind of packaging in Europe will be improved, especially in regions such as the United Kingdom, France, Germany and the Benelux Economic Union (referring to the economic union of Belgium, the Netherlands and Luxembourg). As the role of transport packaging changes from transport protection to commodity display, its size will be reduced. This is because manufacturers will design on the display outer packaging to display one or two small packages in the outer packaging, so as to meet the needs of reflecting the differences of goods on the shelf. This demand has expanded the use of attractive, printed outer packaging, which is printed with images that can highlight the brand of the commodity. In order to meet the dual requirements of transportation and sales, it will be more and more common to use carton board as the display outer packaging and corrugated paper as the transportation outer packaging

in the future, sales promotion will play a more important role in packaging, so people emphasize that packaging should highlight the brand image of products. On the premise of avoiding unnecessary unpacking of single product and affecting shelf stacking, people will pay less attention to the protection of external packaging

micro corrugated packaging

the demand of micro corrugated packaging market is about 20billion pieces per year, and the annual growth rate continues to maintain at 4.7%. Accordingly, by 2010, the number of micro corrugated packages will reach 32billion. The reason for this growth rate is due to the increase in the market's requirements for the visual attractiveness of packaging, as well as the increase in the consumption of cluster packaging and display packaging

as mentioned earlier, the market demand for smaller display packaging will increase, so the increase in the amount of easy shelf packaging will also have a huge impact on the micro corrugated packaging market. Gradually, the micro corrugated packaging containers processed by decoration and printing will replace the traditional corrugated paper packaging containers. These micro corrugated containers will have sufficient strength and visual appeal, and meet the comprehensive needs of transportation protection, display power and sales effectiveness. 75% of the micro corrugated packaging market adopts decoration printing process, including film covering, micro corrugated paper flexo printing, pre flexo printing, silk printing and direct offset printing. In contrast, direct offset printing appeared later, but carton suppliers quickly adapted and provided solutions to this relatively difficult process

it can be predicted that the growth rate of market demand for the above decoration printing process will be higher than that of unprinted containers and containers using traditional online flexo printing

envelope and combined packaging

for a long time, cartons have been criticized for their lack of barrier and flexibility in display and sales. Because of this, the composite packaging composed of cartons and other materials will have a greater growth

one area that will continue to be developed is the packaging of semi-finished food. The specific method for its packaging is to first package the food on a plastic plate, and then wrap the cardboard package outside the plastic plate. In this way, not only the food has a more protective effect, but also the high-quality printing and decoration on the cardboard can help the sales of products. As this part of the market has been well developed in some European countries, with the increasing demand for semi-finished food, the demand for combined packaging of cardboard and plastic will continue to grow. In particular, with the rapid development of the semi-finished food market in the Eastern European market, combined material packaging makes good use of the best performance of the two materials, so its demand in the market will continue to increase

another area that has been identified is that the use of barrier paperboard to manufacture cartons will increase by actively preparing goods and ensuring inventory. With the growth of application in the pre processed food market and the development of relevant barrier technology, barrier cartons can now be used as the packaging of all food and related products. In addition, the use of carton packaging by brand owners and retailers can ensure the best image of products, which is particularly important in the field of independent brand promotion, and the growth rate of this field is predicted to be very high

the barrier paperboard allows the products that are difficult to pack to be directly packed into the carton without adding additional inside paper or lining paper. This kind of paperboard is made by using a variety of extrusion and lamination processes on base paperboards such as folded cardboard FBB, sulfuric acid bleached cardboard SBS, recycled cardboard WLC and unbleached cardboard sub

quality concept

it was pointed out earlier that when a new high-end product was launched, 57% of the surveyed FMCG enterprises preferred carton packaging, and only 11% chose flexible packaging. As far as carton packaging is concerned, the most favored areas are the candy, biscuit and convenience food markets, and none of these markets is willing to use flexible packaging

at the point of sale of self owned brand products, the difference of display packaging varies depending on whether the product is a high-end product or a general product. From to

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