The hottest sanitary ware market moves from overhe

The sanitary ware market has moved from "overheating" to "rationality"

sanitary ware is always related to real estate. This year, affected by the regulation of real estate, the sanitary ware market has been depressed. Looking back on history, the glorious period of the sanitary ware industry is also thanks to the real estate industry. From 2005 to 2007, real estate developed rapidly. As a downstream industry, the sanitary ware market also began to develop rapidly. Even after the impact of the global financial crisis in 2008, the overall momentum of development is still good

sanitary ware is always related to real estate. This year, affected by the regulation of real estate, the sanitary ware market is in a downturn. Looking back on history, the glorious period of the sanitary ware industry is also thanks to the real estate industry. From 2005 to 2007, real estate developed rapidly. As a downstream industry, the sanitary ware market also began to develop rapidly. Even after the impact of the global financial crisis in 2008, the overall momentum of development is still good

the past of the sanitary ware industry can be summarized in one small word

first, our industry is relatively small, accounting for a small proportion of the entire furniture and building materials industry, and the hand feeling is not sticky

second, the scale of enterprises is not large

third, the influence of the industry is very small

the current situation of the industry also sends a clear signal for us - we need to find more reliable and environmentally friendly materials to replace the qualitative change, which can be summarized as a heat. The sanitary ware exhibition and the annual meeting of the industry have been carried out with great momentum and rich programs. Last year, the number of participants in the annual meeting of the industry in Guangzhou has surged to thousands, and many relevant government departments have participated. This kind of heat is embodied in the following aspects:

first, cross-border heat. Strong door and window, floor, furniture and kitchen appliance enterprises have entered this industry. In the past, the brands in the sanitary ware industry mainly came from the building materials and flooring industries. There are several advantages in the cross-border household appliance industry: first, the brand awareness is very alpha/beta; The transition temperature is between 960 ~ 1000 ℃, which is more mature and influential than the sanitary ware industry. Second, the household appliance industry has a high level of marketing, with many excellent talents. Third, after the household appliance industry enters the sanitary ware industry, kitchen electrical products plus sanitary ware are a good concept of the overall home. But the bathroom and sanitary ware store is actually a better channel to integrate the era of big home furnishings. Household appliance enterprises usually make sanitary wares as supporting channels or products, which is a very important reason why many household appliance brands can't make sanitary wares well

second, investment is hot. Rich people in Guangdong, Fujian, Zhejiang and other places began to spread a lot of hot money into this industry. They usually invest capital in two ways: one is to directly create a new brand, and the other is to conduct capital operation on professional Sanitary Ware brands

third, there is a talent boom. The professional and advantageous brands in the sanitary ware industry are seeking unconventional development and are eager for the support of talents and capital. The capital of unconventional development enterprises and cross-border brands is abundant. The squeeze and promotion of these two forces have not only brought outstanding talents from various industries into this industry, but also improved the quality of employees

the current heat of the sanitary ware industry is somewhat crazy, or a little empty hot, but it will gradually become rational in the future. Its development trend shows three characteristics:

1, and the degree of specialization will be higher and higher. From the perspective of industrial chain, the supply strength of a large number of raw material suppliers and hardware suppliers will become stronger and stronger, and manufacturers and dealers will become more and more professional

2. The industry scale is larger. It will grow at a high speed of about 40% every year, and its proportion in furniture and building materials will become larger and larger

3. Some brands will stand out and their business models will become more and more mature. Direct sale mode, franchise chain mode, large home furnishing mode and low-end chain mode will spawn large enterprises and occupy an important position in the market

as the business model becomes more and more mature, the specialization division of labor becomes more and more detailed, and the scale of leading brands becomes larger and larger, the sanitary ware industry will usher in a great opportunity for rapid development