The hottest sanitary ware brand is out of the mark

60% of bathroom brands are out of the market, unable to recover. Are you ready for the big earthquake in the kitchen and bathroom industry

since November 2016, the kitchen and bathroom appliances and bathroom hardware industry has experienced multiple difficulties, such as rising prices, severe crackdowns on industry and commerce, severe crackdowns on environmental protection, closure of logistics, closure of manufacturers, insufficient supply of raw materials, shortage of accessories and so on. Near the Spring Festival at the end of 2016, most manufacturers chose to stop production in advance and go home for the Spring Festival. Various phenomena have proved that it is not just the appearance of the industry, but under the trend of the times, It is about to usher in the strongest crisis in the kitchen and bathroom industry in history. This year, 50% of kitchen and bathroom appliance brands were eliminated, and 60% of bathroom brands were out of the market

from this year, the crackdown on environmental protection has been upgraded again, and the industry has fallen into a panic. According to media reports, furniture factories, painting factories, ceramic factories, bathroom cabinet factories, shower room factories, and bathroom hardware factories in 34 provinces, cities, and autonomous regions will be "inspected", and none will be spared. Nearly 3000 plate factories in Wen'an County, Langfang City, Hebei Province have been notified to shut down

since the beginning of the year, the price of raw materials has only increased, the supply price of accessories in the upstream of kitchen power enterprises has increased, and the cost has increased significantly due to various pressures. Hundreds of kitchen power related brands have sent letters to the channel for price increases for many times, but behind it is the resistance of the channel. When the retail volume in the end market is depressed, on the other hand, the brand concentration is getting stronger and stronger, and many dealers choose to light inventory, especially for kitchen power, which is a durable consumer goods

due to the rising price of raw materials, many OEM factories received channel orders in advance and signed OEM agreements at the other end, which brought a huge crisis to the processing plants that originally made low profits. Many factories closed down under pressure, and various phenomena forced the industry to reshuffle

brands of kitchen and bathroom appliances with more than 50% were eliminated

4 Sensors of different specifications can be configured according to requirements

the kitchen electricity industry is facing increasing business pressure. On the one hand, e-commerce is rushing to eat, on the other hand, industry and commerce are cracking down hard, on the other hand, the industry access threshold is becoming more and more stringent, and more importantly, under the national elimination of backward production capacity and the upgrading of consumer goods, low-quality and low-end products without core technology will be eliminated

the microcomputer controlled electronic universal experimental machine produced by StarTech is mainly composed of loading institutions and force measuring system. In terms of e-commerce, the sales scale of home appliance products has maintained a growth rate of more than 20% every year, especially the first-line professional brands and diversified home appliance brands, kitchen appliances. The overall online price has been reduced. In the face of the transparency of online channel retail prices, the industry as a whole has fallen into a business crisis

even diversified home appliance brands frequently show great moves, 900 wide side smoking machines + embedded tempered glass stoves, and the retail price of the whole set of official flagship stores is 899 yuan. This price system is also a provocation for dealers and manufacturers. The price war caused by e-commerce for kitchen, bathroom and home appliance products has been repeated and intensified

the severe crackdown on industry and Commerce has impacted not only the fake and shoddy goods, but also the strict constraints on the industry as a whole. Previously, there have been frequent reports of unqualified first-line well-known brands. Under this trend, the independent strength of small and medium-sized brands is not strong, or a large number of brands have been eliminated, especially in the context of severe punishment for illegal or unqualified brands

the industry access threshold is gradually raised, which first brings the pressure of cost commission to brands, and more importantly, the transparency of product data functions. Only when the five-level energy efficiency of range hood reaches level 2 or above, it is energy-saving products, and when the three-level energy efficiency of gas stove reaches level 2 or above, it is energy-saving products. The access threshold is raised, and the overall configuration of the industry is improved, and the overall price is rising. The huge pressure on small and medium-sized brands is the focus

in the context of national elimination of backward production capacity and upgrading of consumer goods, professional high-quality brands in the front line and industry, the upgrading and transformation is not only the further upgrading and research and development of products in 2011, but also the upgrading to advanced marketing, huge marketing costs and talent team construction, which is the biggest injury in the whole industry, and there is an extreme shortage of professionals

60% of the Sanitary Ware brands were out of the market and could not recover.

previously, eight sanitary ware enterprises in Henan were severely hit by environmental protection, with an annual output of about 4million pieces of sanitary ceramics. As of July 21, more than half of the sanitary ware enterprises in Yuzhou had entered the state of shutdown and rectification because of environmental protection standards

a large number of Sanitary Ware brands have been eliminated, and the above is only part of it. For most sanitary ware enterprises, they are now facing the same environmental crisis. News came from areas where sanitary ware products are abundant that at present, a large number of sanitary ware enterprises have announced their closure

in all walks of life, there are thousands of kitchen and bathroom appliance brands and thousands of bathroom brands, but there are only dozens of brands that can really be named. This is also for professionals and consumers, the familiar brands may only have single digits

on the one hand, there is insufficient demand in the industry. With the popularity of hardbound real estate, e-commerce sales have soared. Small and medium-sized enterprises are seriously facing the crisis, and backward production capacity has been hit. This year, the code for the construction and acceptance of 50 automatic sprinkler systems of kitchen and bathroom appliances brand GB 50261 (9) 6% were eliminated, and 60% of bathroom brands were out of the market. We hope that more kitchen and bathroom dealers will survive in the future