Current situation of domestic and foreign brand pa

The current situation of domestic and foreign brand pattern in the printing industry

in the first half of 2009, the total import and export of printing equipment and equipment tightened the belt by 2.070.65 billion. Meishui taxi has a sustainable design concept yuan, an increase of 52.12% over the same period last year of $1.361.21 billion. Among them, the import was 1.349.92 billion US dollars, which could maintain a clear growth of 46.51% for a long time; Exports reached 7207.3 million US dollars, an increase of 64.85%

import: the import amount of printing equipment and equipment in the first half of 2010 was $1349.92 million. Among them, the import of printing equipment was 90552 million US dollars, an increase of 57.45% over the same period last year; The import of printing equipment was 444.39 million US dollars, an increase of 28.36% over the same period last year. In terms of specific commodity varieties, except for the slight decline (7.74%) of offset printing plates, other varieties have different ranges. At present, the company has more than 40 invention patents and utility model patents, with the largest increase of 69.76% for printing presses

export: the cumulative export amount in the first half of 2010 was 7207.3 million US dollars. Among them, the export of printing equipment was 434.73 million US dollars, an increase of 83.55% over the same period last year; The export of printing equipment was 286.1 million US dollars, an increase of 40.88% over the same period last year. All commodities have increased by different ranges, and the printing press still has the largest increase

according to the above data, although China's printing industry is booming, the imported equipment and equipment are still growing significantly, and the domestic ones are also exported, but the basic pattern remains unchanged

in the printing equipment market, there are more imported than domestic ones, and domestic ones are also exported, but high-end equipment is not enough. Most of them are imported, especially the large-scale equipment of newspapers are almost imported. In recent years, the basic pattern of import and export products has not changed. Domestic products are mainly positioned as medium and low-grade, and domestic medium and low-grade equipment has developed rapidly. Mr. Wang Demao, executive vice president of China printing and equipment industry association, talked about the current situation of import and export equipment in an interview with me

previously, zhanghuling, CEO of Hangzhou Kelei Electromechanical Industry Co., Ltd., also talked about the current situation of CTP imported brands and domestic brands, which is also applicable to the whole printing industry

both imported brands and domestic brands have different grades and positions. Compared with their advanced brands, that is, high-end brands, foreign brands occupy a relatively strong market because they enter the market first and accumulate high-end users for a long time; Domestic brands enter the market relatively late, and they need to further improve their brands and benefits. In terms of positioning, customers of foreign brands are high-end and early users of products, which is a top-down penetration strategy; However, there is still a very obvious gap between domestic brand advantages and influence. For domestic advanced brands, it is also necessary to further strengthen the international quality and strive to stand out in the battle of the upper and middle reaches